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Wednesdays With Dan... Insight From Andrew...



"Marketing is about ๐’ƒ๐’†๐’‰๐’‚๐’—๐’Š๐’๐’“๐’‚๐’ ๐’‘๐’”๐’š๐’„๐’‰๐’๐’๐’๐’ˆ๐’š and ๐’Ž๐’‚๐’•๐’‰. That's what it's about. And most people love the behavioral psych part but they hate the math part. And they will often try and overcome bad math with some compensating idea. But nothing overcomes bad economics. The graveyard of marketing is bad economics. Whoever figures out how to spend the most to acquire leads and sales wins -- they buy speed, they buy scale, they buy discouragement of competition, and they buy sustainability. But most marketers try and spend as little as humanly possible to get a customer. All that guarantees is that they get crappy customers and they don't get enough of them." ~ Dan Kennedy

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The ๐’‘๐’”๐’š๐’„๐’‰๐’๐’๐’๐’ˆ๐’š piece is usually the missing link for most business owners and entrepreneurs. Meaning: their marketing is usually driven by the way ๐’•๐’‰๐’†๐’š ๐’‡๐’†๐’†๐’ about their product or service, not by the way their ๐’‘๐’“๐’๐’”๐’‘๐’†๐’„๐’• ๐’‡๐’†๐’†๐’๐’” about the problem they are experiencing. This creates a disconnect from the first impression.

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