Key words: Control, Manipulate and Fear.
I might add Intimidation as well.
The use, misuse and abuse of language, specifically from the Government, is now happening at an unprecedented level. It happens in the business and health arenas as well...
This is such an important issue, that on my upcoming Sales Velocity TV show, we'll be doing a whole episode on this very subject: "The Use, Misuse & Abuse Of Language - In Politics, Business & Health."
Language can either be used to "attract" or "divide." There's a big difference. If you don't know how to spot it, you'll become a victim of it...
For more Info and all past Episodes click HERE