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Episode 20 | Salesmanship In Print


Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com


Podcast:


In This Episode You Will Discover:

  • The importance of having a “hook” in your offer.

  • What’s the difference between traditional writing and direct response/marketing writing? This is big.

  • Why the first part of any great marketing campaign is stealing attention.

  • Salesmanship in print is actually understanding the psychology of persuading people to take action through words

  • How the old copywriting formula of Attention, Interest, Desire and Action (AIDA) works and why you should be focussing on these components while presenting your offer.

  • How to create a marketing campaign that can grab the attention, compel the audience to show interest to click on your landing page/website, and ultimately create a sense of desire to take action i.e booking a session, signing up, purchasing, etc.

  • Why you should focus on these three main components of your offer: Advertisement, Landing Page and Action piece.

  • When you are clear on who you are and what you stand for, it becomes automatically easier to craft a message around it

  • The “How to do ___ without ___” formula makes your offer simpler and more clear. We will show you how to craft one for your business!

  • How the most omni-present brands have different hooks and entry points to attract different groups of people.

  • Why you need to learn from the “old school” pre-internet era copywriting experts, who made sales before the internet (imagine that!) through newsletters, TV and Radio ads.

  • How you can leverage the internet to test ads in low budget and scale them up on what works best

  • How to use a “pattern interrupt” image with the right copy to get attention and create interest

  • The critical difference between features and benefits when writing copy that SELLS


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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at PipelinePRO.