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I'm just back from presenting at my company's Master Marketing Event this past weekend at the beautiful Arizona Grand Resort in Phoenix. I find that LIVE events have the single biggest impact on someones success in ANY industry. No matter how advanced we get with technology and no matter how much the Internet evolves, LIVE interaction at LIVE events is here to stay...
Make sure you do whatever you can to get to as many LIVE events as you can, locally and nationally. And not just in your own industry. It will do wonders for your business and for your mindset to get around sharp, upbeat, forward thinking, success-minded Entrepreneurs just like you. It's easy to get stuck behind the computer or on conference calls nowadays and think that's all you need. The high achievers show up at all the LIVE events.
Onward....
A special Happy Memorial Day to all of you North America readers. And a special THANK YOU to those who serve and/or served and protect the United States of America!
Memorial Day marks the beginning of summer and for many, they tend to lighten up on their work and take it easy, using the summer as excuse. Of course we all deserve some downtime and time with loved ones during summer, but I caution you not to let the "dog days of summer" get the best of you...
Momentum has a funny way of building up, good or bad. When you get into a focused work pattern for a period of time it tends to pick up steam and become a habit. And just the same, when you get out of focused work pattern for a period of time, it also tends to pick up steam and become a habit. Beware.
As one of my favorite speakers and sales trainers, Brian Tracy says: "Bad habits are hard to form but easy to live with. Good habits are hard to form but easy to live with."
How true.
I'm going out on a line here to say that this article today written by mentor, Dan Kennedy, can have a very BIG impact on your progress in your business IF you read it closely and IF you are brave enough to take inventory on your behavior and see if you're falling into this "trap".....
In case you may not be familiar with Dan Kennedy, he is the most sought after marketing strategist and copywriter in the United States, the brains behind many famous infomercials and even a few Super Bowl commercials. Known in many circles as the Millionaire Maker and/or The Professor of Harsh Reality, he now consults for no less than $17,000.00 'per day' and has a waiting list over a year long, if there are even spots available, which is doubtful. That should sum it up.
Since I'm one of Dan Kennedy's Certified Business Advisors for his direct marketing empire, Glazer-Kennedy Insider's Circle (Miami, FL Chapter), I'm periodically furnished with a few private articles from Dan's "Why People Fail" article series. These cannot be obtained anywhere else. A few times a year, I make them available to my chapter members, team members, private coaching clients, and my newsletter and blog subscribers here. These articles are brief, powerful, and hard-hitting. Certainly not for the weak, or sensitive. Let's just say they are, very revealing about you, me, our businesses...
I can tell you right now, this one here is very, let's say.... "revealing."
Enjoy...
Why People Fail
A Series Of No B.S. Articles From Dan Kennedy
 We are very, very sloppy with language.
Consider the word “can't." People use it often, casually, and, mostly, inaccurately.
As in: I just can’t seem to lose weight. Actually, barring a genuine medical disorder, the odds against somewhere in the 25,000 to 1 range, anybody can, in fact, lose weight. There’s no mystery to it whatsoever. Reduce calorie, fat, and empty carb intake, add exercise. The accurate word replacing can’t here would be choose. I just seem to choose not to lose weight. I choose to remain fat, ugly, unhealthy.
I’m not a theologian, but I recall one of those bothersome commandments brought down from the mountain having to do with not lying. I know a lot of people who profess belief in those ten, yet lie like dogs daily to themselves. You’d think we could at least manage some private honesty with self.
In my businesses – publishing, consulting, coaching, and training – quite a few people excuse themselves from doing the things necessary to be successful. In 30 years, I imagine I’ve heard every excuse. Most quitters aren’t very imaginative, so even the 30 year list is short. There’s the old story of the guy asking his neighbor to borrow his tractor. His neighbor says: “Can’t let ya. There’s a horrible drought in Kansas.” The puzzled guy says, a little irritated, “We’re in Iowa. What the heck does the drought in Kansas have to do with me using your tractor?” And the farmer says: “When a man doesn’t want to lend out his tractor, one excuse is just as good as another.”
Whoever publishes the piece in which you find this series of Why People Fail articles is just like me and every coach, karate instructor, art teacher, personal trainer, business advisor; he, we, hear a lot of quitters’ excuses. One of the saddest is “I can’t afford it.”
My friend, the late Jim Rohn, a world class success teacher, has famously said: “Rich people have big libraries. Poor people have big TV’s.” Somebody visiting one of my homes said, “It must be nice to be able to afford to buy and own all these books” (there are thousands). I said, “It is – but a good number of them were bought when I couldn’t afford them.”
They are cause, not effect. When Houdini moved from his country home to the city, it required five full-size moving vans just for his library of books about magic, performance, psychology and salesmanship. He did not acquire his library after becoming Houdini. He acquired it in becoming Houdini. Personally, years back, I found it less harmful to not afford a meal than to not afford information.
If you mean it as a drought in Kansas excuse to exit a place you decide you don’t belong, a program for progress and success you refuse to stick to and apply yourself to, it really isn’t necessary to fib to anyone or to yourself. Frankly, we don’t care, and you do yourself no good with the dishonesty. If you sincerely believe you can’t afford to acquire the information that leads so many to success, you might inspect what you do afford – your daily Starbucks run, your cigarettes, your nights out with friends. Super entrepreneur Gene Simmons (KISS) wrote that anyone under 30 and not yet rich even thinking about taking a vacation should be shot. Anyone saying “I can’t afford it” to the tools, support and direction needed to get to position where they no longer need proffer such sad excuse needs a good old fashioned, back out behind the barn butt-whipping. In my opinion. At least be honest. Look in the mirror and say: I choose not to afford it.
- Dan Kennedy
The Why People Fail articles are provided by Dan S. Kennedy, serial entrepreneur, 'from scratch' multi-millionaire, speaker, consultant, coach, author of over 13 books including the No B.S. series (www.NoBSBooks.com), and editor of the most read direct marketing newsletter in the world, The No B.S. Marketing Letter. Every month, Dan Kennedy, Bill Glazer and the Glazer-Kennedy Insider’s Circle Team bring forward a new collection of radically different, “what works” advertising, marketing, sales and business improvement strategies along with current examples, news, opinion and motivation.
We have arranged a SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month FREE Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more. This is “The Place For Prosperity.” For information and to register, visit:
www.GKICFreeGift.com
Articles © 2010/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
As I said earlier, very "revealing," right? Probably worth another read. You may even want to print this one...
And take advantage of the FREE trial I've set aside for you above. This newsletter and the accompanying resources have had the single biggest impact on my success over the past few years, and on the success of countless other super successful Entrepreneurs you are most likely already familiar with.
Best,
Andrew J. Cass
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