|
Last week a blog post from the world's undisputed #1 personal finance expert, David Bach, and this week a blog post from the world's undisputed #1 marketing strategist, Dan Kennedy. Since I am in business with both of them, I'll often bring some of their wisdom onto the pages of my blog. A HUGE benefit to you since much of this is not available to the general public.
You're welcome. ;)
In case you may not be familiar with Dan Kennedy, he is the most sought after marketing strategist and copywriter in the United States, the brains behind many famous infomercials and even a few Super Bowl commercials. Known in many circles as the Millionaire Maker and/or The Professor of Harsh Reality, he now consults for no less than $17,000.00 'per day' and has a waiting list over a year long, if there are even spots available, which is doubtful. That should sum it up.
Since I'm one of Dan Kennedy's Certified Business Advisors for his direct marketing empire, Glazer-Kennedy Insider's Circle (Miami, FL Chapter), I'm periodically furnished with a few private articles from Dan's 'Why People Fail' series. These cannot be obtained anywhere else. A few times a year, I make them available to my chapter members, team members, private coaching clients, and subscribers to my eNewsletter and blog. These articles are brief, powerful, and hard-hitting. Certainly not for the weak, or sensitive. Let's just say they are, very revealing about you, me, our businesses...
I can tell you right now, this one here will upset a few people when they find out the real reason why they may be struggling in their business. Dan lays out a little test here that usually, about 98% of the time, determines someone's success or lack there of it, in their business. Many will not buy into this reason and try to point the finger elsewhere. Don't be one of them.
Enjoy...
Why People Fail
A Series Of No B.S. Articles From Dan Kennedy
For reasons you don’t need to know, I recently found myself dragging from a shelf a huge book titled "Designing Casinos To Dominate The Competition" by the pre-eminent expert in that niche, Bill Friedman. The book is big in page size, 9 x 12”, and contains 629 pages. Care is needed in lifting. It’s not a book you sit on the couch and read; you need it resting flat on desk or table. Its entire 629 pages is devoted to but one ‘little’ subject, the physical lay-out of the casino: ceiling heights, walkways, colors, every picayune detail known to influence bettor behavior or satisfaction.
Obviously this is only one aspect of the complex business of operating a casino. Not addressed here are games, personnel, finances, advertising, marketing, promotion and much more. This giant tome is focused on just the design.
I wonder how many people are so thorough and knowledgeable and detailed about each broken-out aspect of their businesses to be able to fill 629 pages discussing it? I wonder how many have visited, stayed and studied the 50 top businesses in their industry, taking copious notes of every little detail? I know the number is small. Tiny. Miniscule. Maybe in the 1% range, which, not coincidentally, is the same percentage of the population that gets rich.
I’ve been consulting with small business owners, mid-sized company owners, up to Fortune 500 CEO’s for 30 years. Very, very, very few know 629 pages worth of factual, in-depth information about their entire business, let alone a single, isolated aspect of it. They aren’t serious students of their own business, let alone anything more.
The world is full of people who wish for, hope for, have ambition for, and even strive to attain results and rewards that are wholly unreasonable, given their casualness, their superficial interest, their lack of commitment to being so knowledgeable about every aspect of their business that the rewards they seek are not only justified but inevitable. When I find someone earning a disappointing income, I usually find that size of their knowledge account correlates with the balance in their bank account. The frequency and size of deposits being made to their knowledge base matches up nicely with the frequency and size of the deposits made to their bank account. Bluntly, the person who is too busy or too lazy and undisciplined or too cheap to systematically, strategically, continuously grow his depth of understanding about all the aspects of his business – by study, by association - will find it nearly impossible to grow his income.
No, knowledge is not power, if not acted on productively. But lots of action on too little knowledge, too simplistic and superficial understanding, is just as useless. Tiring, too.
The Why People Fail articles are provided by Dan S. Kennedy, serial entrepreneur, 'from scratch' multi-millionaire, speaker, consultant, coach, author of over 13 books including the No B.S. series (www.NoBSBooks.com), and editor of the most read direct marketing newsletter in the world, "The No B.S. Marketing Letter." We have arranged a SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit:
www.GKICFreeGift.com
Articles © 2010/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
Reveals a lot, right?
As I like to say: "Knowledge is not power, its only potential power."
Best,
Andrew J. Cass
 |
Comments
Spot on brilliant! While people chase the ever-elusive easy money, smart entrepreneurs, passionate people, hunker down and study their ambitious little butts off. I sincerely am looking forward to reading more of your articles, Dan!
Cheers!
RSS feed for comments to this post