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This past week one of my all-time favorite Information Marketers and a guy I have a tremendous amount of respect for, Eben Pagan, did a huge product launch on how to create your very own "Information Marketing" empire. I don't think anyone has done it as big as he has in the past 10 years...
The only other modern day Information Marketing Guru I can think of who's done it almost as big as Eben, is Frank Kern. Last week, I spent two days in San Diego at Frank's "List Control" event. It was a super event, HIGHLY entertaining, and much of it was about this powerful trend that's changing the face of business forever - the business of "Information, Education and Advice."
Here's a shot below of me and Frank at the after party. I'm not exactly sure why he has a Hawaiin lei around his neck considering we we're in San Diego, but Frank tends to beat to a different drum. Awesome guy though...
Anyway, this past weekend, Eben Pagan, during his product launch made a few major observations that caught me eye and I really, really want you to understand this, which is why I'm posting them here today. Unfortunately, many are about to be blindsided in the years ahead. Won't be pretty...
Here's what he said:
--> "You cant make money in the past"
--> "We're transitioning from a manual labor society to a knowledge society"
--> "People are paying more for knowledge than ever before"
--> "University education systems can't keep up"
--> "70% of Home Businesses succeed for at least 3 years while only 29% of traditional businesses succeed for at least 3 years"
...This from the guy who did $29 million in revenue "last year," from home, with 29 Virtual Assistants and NO employees, marketing "Information, Education, Advice and Coaching."
If you're reading this right now and saying to yourself: "No way, that's impossible," then you're seriously not digging deep enough for answers and sadly, not "educating" yourself about this massive business trend shift...
People are paying more for information, knowledge and coaching than ever before. Like it or not, THIS is where "we" are headed as a society. Just look at this recent cover from TIME Magazine below...
"You can't make money in the past"
I see SO MANY people who are are literally "stuck in the past" right now, still hanging on to old, dated, broken business models from the 80's and 90's and they're scratching their heads wondering why their struggling, often times blaming the economy...
They're missing the message, BIG time.
This is a New Era and you must adjust or you risk becoming extinct...
Best,
Andrew J. Cass
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