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I knew that may grab your attention... ;)
However, you'll find below, this statement is actually becoming a reality...
Take a look at the "TOP 5 Mobile Trends" that could make or break your marketing plan (and your business) over the next twelve months and see where you stack up...
1. Individual Marketers Will Create "Apps" Now Too...
Apps are no longer for big companies. More resource-strapped businesses will see the need – not desire – to create engaging mobile experiences for their customers. eMarketer conducted a study that said consumers now spend the majority of their media time on smartphones, up ten-fold since 2009. Having a sound mobile strategy is an integral component of a company’s overall marketing focus.
Since the average consumer downloads over 100 apps, FunMobility believes apps won’t be a part of your marketing strategy – they’ll be the centerpiece. Typically, going to bed with your customers is frowned upon, but marketers will do just that. A Stanford study found 75% of iPhone users take their phones to bed with them, leaving marketers with an opportunity to intimately engage and nurture their customers (literally).
2. Mobile Coupons Will Go Mainstream...
While mobile coupons have seen wide-spread adoption to date, their use in mobile devices are expected to skyrocket in 2013 with the advent of geotargeting and Near-Field Communications (NFC). With 70 million coupons redeemed each Sunday, this marks a huge opportunity for brand marketers.
While digital coupons only represent 0.5 percent of overall distribution, they represent 10 percent of redemption according to ACP. Moreover, the Mobile Marketing Association is creating a new mobile coupon ad unit for 2013, which will streamline how customers digitally “clip” coupons.
Retail stores will be the first to adopt mobile coupons, with manufacturer coupons trailing. The future of mobile coupons provides marketers with complete, end-to-end control and insights by way of point-of-sale integration.
3. Use of Location Based Mobile Marketing Will Increase...
Geotargeting isn’t new to marketers, but few have mastered the art of geotargeting to mobile devices. In 2013, FunMobility’s Mobile Relationship Management Suite will change how marketers target their customers. Using this platform, marketers can instantly push special offers when customers drive by their stores. Alternatively, they can use this technology to create and nurture meaningful relationships by encouraging in-store check-ins or friendly competition amongst friends using a points-based rewards system.
4. Push Notifications Will Rival Email...
Text and multimedia messages were vastly popular for marketers back in the day. And then BlackBerry revolutionized the landscape with push-based email. Now, Apple and Android dominate the market with Push Notifications, giving way to a new era of mobile marketing. Push Notifications are the future for marketers, enabling them to quickly engage their customers. With response rates for Push Notifications three times that of email, they offer a much higher ROI than Email alone.
5. SMS Text Marketing Is The 'Granddaddy'....
No question that now, more than ever, Text Messaging is the go-to communication tool, both personally and professionally. It is now THE preferred mobile channel yet, still, very few have a real business strategy around it. It's sort of like Email as a marketing strategy ten years ago or so when it was still relatively new. Now look at how we use... We couldn't live with out it.
In fact, in the image below, 75% of smartphone users would like to be notified of new offers via SMS Text. And again, 75% of iPhone users go to bed with their phones!

So where do you stack up?
What's your Mobile Marketing game plan?
How prepared are YOU for the future (now)?
- Andrew
P.S. Stay tuned for more on this. I've been quietly in my lab building a cutting-edge "Mobile List-Building" solution for Independent Entrepreneurs, Internet Marketers, Affiliate Marketers, and Network Marketers. Your "Mobile List" (not just your Email list) is your most important asset in our new Mobile Economy. Details coming very soon...
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