I was kind of a “wise ass” growing up. I guess I still am actually, at times. I remember growing up my Mom always used to say to me: “watch your language!” Meaning, I said something wrong or out of line. You hear parents say this quite a bit to their children…

This past week, in one of my private mastermind coaching groups that I run here in Miami, our topic explored the use of “language” in business. In business and in selling, the language you use is everything and will make or break you. In fact, most people’s language is so off nowadays, they often talk themselves out of a new customer or out of a sale without even realizing it…

Here’s a few examples about what I’m talking about:

Death Tax  vs.  Estate Tax

Do you have a different reaction to “Estate Tax” versus “Death Tax?” Of course you do! The people who want to make it go away call it a Death Tax. Tough to think about a “tax” when we’re dead, right?

Minimum Wage  vs.  Entry Level Wage

If we want to make Minimum Wage laws go away, we will start talking about them with different language. Because as long as we talk about them as “Minimum” Wage, well, no minimum sounds right to anyone all that often. BUT… if its an “Entry Level” Wage, the place at which you start and begin to earn you’re way up the career ladder, it has a totally different feel to it, right?

Proposal  vs.  Action Plan

Enough said.

Ok, here’s one more example from a direct mail campaign for Golf Digest magazine. This was mailed to subscribers who’s subscriptions were about to expire…

“Please Reply. We Have A Question Regarding Your Subscription.”

When they added this language to the outside of the envelope, the open rates went through the roof. And so did the subscription renewals. If you’re a subscriber to something, you’re definitely opening that.

So here’s the BIG problem – most businesses spend about 90 cents for every 1 dollar of their marketing budget to bring a potential customer to them (advertising) and only about 10 cents for every 1 dollar on the language to acquire that customer (selling). Not good.

Ever see a great TV ad for a product and you hopped right off the coach to call the toll free number to buy it… only to be so annoyed and disappointed with the sales person that you don’t even complete the order? I’ve had this happen too many times to count. In fact, the last sales person I spoke to on the phone to place an order was chewing gum or eating, pounding on his computer keyboard and talking so fast I barely understood a word. They probably had him on “Minimum Wage!” 

You get the point.

So here was the big lesson or takeaway from our mastermind group: “If great direct response copywriting is salesmanship in print, why shouldn’t selling be copywriting delivered as a performance?”

Think about it.

Renaming, retitling and creating new and improved language for your business should always be at the top of your mind and a never ending exercise. And here’s a super online resource for you to trigger new language for you and your business…

It’s called the “Visual Thesuarus.” This tool is awesome. Go check it out….

Here –> http://www.visualthesaurus.com

Change your language, change your position, strengthen your business.

Now go make it happen…

Best,

Andrew J. Cass

This is the cover of the most recent issue of Inc. Magazine. And a darn good one I might add. If only the current Administration here in the US agreed. (Sorry, I just couldn’t resist).

My favorite quote from the article inside is: “We need Entrepreneurs, not just M.B.A’s.”

I couldn’t agree more. Somehow, we’ve lost our way, and have this mentality that “more school” is the answer. Contrary to popular belief, “more school” is rarely the answer. In fact, the America educational system does a marvelous job selling the public on “more school” and “more degrees” as the answer.

Few realize there are a massive amount of highly educated people with multiple degrees on their wall who are barely surviving in business, just eeking out a living at best. The numbers are staggering in fact.

It was the late, great Jim Rohn who said: “Traditional education will make you a living, self education will make you a fortune.”

New ideas, innovation, creativity, business start up, Entrepreneurship… is the answer. Always has been, always will be…

It’s Entrepreneurs who create jobs, not Government…

It’s Entrepreneurs who create wealth, not Government…

It’s Entrepreneurs who create optimism and “hope,” not Government…

And, the BIG one… It’s Entrepreneurs who Get Paid First, not Government…

Most don’t realize this little secret but… if you are a W-2 Employee (paid a salary by a company), YOU, my friend, are paid dead last…

First, your company get’s paid, then the Government gets paid (federal taxes coming out of YOUR check), then the state gets paid (state income tax), then Social Security gets paid (YOU funding someone else’s retirement), then, if you have one, your retirement plan gets paid (401k and/or IRA aka: Wall Street gets paid). Ohh, and then, by the way… YOU get paid a week or two later. Almost forgot about ya there. Sorry….

Goodness, that alone would make me want to be Entrepreneur, if for no other reason than NOT to be a W-2 Employee. But there are plenty of other reasons. And this particular article in Inc. Magazine does a super job laying out specific plans, ideas and concepts as to why now, Entrepreneurship is the answer. I suggest you grab a copy.

I just hope the current Administration has a chance to read it. They’re very busy though. I think President Obama was on the TV show The View last week with Whoopi Goldberg… Oops, there I go again… 

Best,

Andrew J. Cass

I knew that might get your attention… It is half true actually…

I just got back to the United States last week after hosting my company’s annual wealth conference in Jamaica. A funny thing happened to me when I arrived. Well, its funny now at least, but certainly wasn’t then…

I checked into my room at the Ritz Carlton in Montego Bay on a Tuesday night. Normally when I get to my hotel room I get completely unpacked utilizing all the closets and all the drawers. Let’s just say I like to “set up shop” and make myself feel right at home so I know where everything is. I like to be organized. I hung my three suits in the closet, shoes underneath, ties all laid out. Looking good. Just one problem…

NO shirts!

Yep, no shirts to actually tie my tie to. Minor detail wouldn’t ya say? Yeah, well they were still hanging on the door knob of my bedroom in my condo back in Miami. I flat out forgot them…

It’s now about 5pm and the event starts the next morning at 8:30 am sharp. Remember, I’m the host of the event… Suit and tie required the whole week for me… shirt definitely needed. Keep in mind, Jamaica is a third world nation with very few brand name men’s clothing stores. In fact, NO brand name men’s clothing stores. Not a lot of people where shirts and ties in Jamaica in case you were wondering. This is a tropical island underneath Cuba and just west of the Caribbean Islands. I was starting to panic a bit to be honest…

So after a two hour jaunt through the streets of Monetgo Bay in which I was the only American to be found and stood out like a soar thumb, I managed to get my hands on some “less than America quality” shirts that would hold me over for the week. Phew… close one…

I included a few pictures below. Can you notice the tacky Jamaican shirts underneath my suit ?? Hope not… 

Opening The Event

A Few Serious Words To Say

My Interview From Stage With 2008 Libertarian Vice-Presidential
Nominee and FOX News regular, Wayne Allyn Root

So on to what I consider to be THE most important “personal promotion” secrets I’ve ever seen. And the ones most often not used… Shocking, to say the least.

When I first read these I immediately wrote them down so I can make sure ALL of my marketing strategies and promotional efforts include ALL three at ALL times. Many of them do but now ALL of them will.

Here are the “BIG three”:

1. The advancement of a clear focus and usually a shocking or radical or contrarian position; deliberate controversy…

2. Being about something and known for that thing…

3. The exploitation of that created personality that is highly visible through every possible media that can get one in front of his/her target audience…

THAT is the blueprint right there my friend!

I realized after reading them that just about every highly successful Entrepreneur or company employs ALL three of these at ALL times… Think Donald Trump, Richard Branson, and the late George Steinbrenner as three Entrepreneur examples. Think Apple Computer, Disney, and Nutri-System as three company examples.

How can you be more radical, more known for a specific thing, and more visible in your business? Well worth spending some time and energy on…

Best,

Andrew J. Cass

“Protester” or “Producer” ?

I heard that line recently from human achievement expert, Dennis Waitley, and it stuck with me. He said: “in life, you can either be a protester or a producer, but you can’t be both”… How true.

Have you noticed nowadays that a large segment of the population are always complaining, pointing fingers, justifying, and blaming someone or something for their shortcomings (protesting)? While a much smaller segment of the population are quietly creating more value, inspiring, and influencing others positively with their ideas and actions (producing)?

Unfortunately, the latter group is shrinking and the former group is growing, fast. You see, the latter group feels it is “someone else’s” responsibility while the former group feels it is “their” responsibility. A monumental difference. And a difference that, no doubt, separates one from happiness, success, and prosperity in all areas of their lives…

I bring this up here today because as we start a new month, the first month of the second half of the year, this is an ideal time to identify whether or not YOU have been a “protester” or a “producer” in the first half of 2010….

I’ve always looked at July 1st every year as a second chance, another shot at YOUR “big thing.” It is the exact mid point of the year. A perfect time to re-analyze where you’re at with your New Year’s goals and big ideas. Many fall short a few weeks into the New Year, others a few months into the New Year. But here’s what almost everyone makes the mistake of doing…

They stop.

They chalk it up as a loss because they fell off course. They say: “oh well, maybe next year.” And ya know what happens?

Year after year goes by… and no “production.” And then they “protest.” They start placing blame, pointing fingers, justifying, and making excuses. It’s a vicious cycle. It spreads like wildfire…if you let it.

I’m asking you to draw a line in the sand right now, right here at the mid point of 2010, and to reject those thoughts. I’m asking you to take responsibility for your outcomes, to stand for nothing less than deliberate “production” in all areas of your life, both business and personal. I’m asking you to no longer stand for blaming, finger pointing, excuse making, and “protesting” of any kind.

I’ve lived my life this way since I was as a young boy in high school. Playing football at a highly competitive level in both high school and college began this journey for me.

How?

Because I forced myself into an environment that, initially, was way over my head. On paper, I shouldn’t have even played the game. I was too small and not fast enough. I was cut from my freshman high school football team. I could have made every excuse in the book not to continue. My best friend at the time did. He was also cut. We never really spoke again…

Instead of making excuses and pointing fingers, I persisted. I even had to play little league football that year, as a high school freshman, with all the 7th and 8th graders. Embarrassing. I worked through the pain, frustration and discomfort though. I took responsibility for my short comings and I improved in all areas I could.  By the time I was a senior, I led the entire school in touchdowns that year and was the only player who went on to play football at a Division 1 college…

Somewhere in your life you may be pointing fingers or making excuses for not being where you want to be, and justifying why. You may not be forcing yourself into an environment that forces you to step up, step out of your comfort zone, and “produce.” You may not be asking enough of yourself. It’s common. But, it should be unacceptable to you….

You can get past it though… if you want to. You”ll first need to relinquish all blaming, excuse making, and justifying… all “protesting.” When you do, you can’t help but “produce.” Trust me.

I promise you this… the feeling you get, the control you gain, and the liberation you’ll feel, is like no other when you take responsibility and make the choice to live this way, to push yourself a little bit more, to live as a “producer” not as a “protester.” It, also, spreads like wild fire…if you let it.

You up for my challenge?

I’d love to hear your thoughts on this. Leave your comments and feedback below. I’ll be watching…

Best,

Andrew J. Cass

So.. I’m in the process of getting my Scuba Diving certification here in Miami where I live. I gotta admit, I’ve been apprehensive about it for some time now. I’ve always wanted to do it. I even paid for the whole course like 7 months ago. I’ve had this whole ‘claustrophobic thing’ going on in my head as well as thinking that my breathing would be too restricted. No idea where I got this from. This was the story I was telling myself. Hmmm….

I’m three dives into it now, one in the pool and two in the ocean, and everything I thought was an issue for me is not an issue for me actually. Not claustrophobic at all. No restricted breathing. I absolutely love it. And since I have a 32 foot boat that is docked in Miami Beach, Florida, it’s an absolute no brainer for me. Plus, I need a new hobby or I’ll just work all the time.. 

My point here… I thought about Scuba Diving one way, only for it to be another way. And many, many Business Owners and Entrepreneurs nowadays think of things one way in their business and never really explore the other side of those thoughts… thoughts that often times can lead to breakthroughs…

So I’ve included a super article for you here by Dan Kennedy about “stepping out” and thinking differently about your business. As one of Dan’s Certified Business Advisors for Glazer-Kennedy Insider’s Circle (Miami, FL Chapter), I’m furnished with a few “private,” off the radar articles periodically throughout the year from Dan’s “Why People Fail” series. Great stuff.

I think you’ll love this one. Read it closely. THINK about how it can apply to you and your business. Article right below, plus a free gift for you at the end from me and Dan…

“Now Is The Time To Do It Differently”
by Dan Kennedy

The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…”    Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation time-share industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton?  What does this tell you?

That successful businesses live or die by cross-industry ‘borrowing’ of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes – and working too hard for them – as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard.

Breakthroughs come from bringing fresh ideas found outside one’s own business in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus-operandi and industry norms.

The vast majority of ordinary businesspeople with ordinary incomes and never-ending ordinary complaints about how hard they work but how little they gain, about being unable to compete with the bigger and cheaper…have this in common: they get their hands on powerful information like that in this very publication and waste their time and energy in the non-creative activity of finding all the ways it can’t and doesn’t apply to them.

Some people have such teeny, tiny, calcified, crippled imaginations they can only appreciate an example precisely matched to them – oh, that won’t work for me because her place sells pizza and I sell Chinese food, and hers is in a medium sized city and I’m in a small town, and it rains a lot where she is but it’s sunny here; you have to show me an example from a Chinese restaurant in a small town where it’s hot and dry. Fools stay stuck in the very limiting “But My Business Is Different” box, thereby negating the value of 99% of every successful strategy, example, model they see or are presented with.

My client list is, fortunately, chock full of people who think in very opposite ways. They get rich by finding the non-obvious opportunities. Living creatively. Adapting tried-and-true winning strategies from somewhere else to where they are.  They attack each issue of my newsletter, each book I suggest to them, with yellow hi-liter and bias for action, not closed mind. They are willing, even eager to “re-imagine” their businesses while others have Bilbo Baggins’ (The Hobbit) attitude: not interested in adventures – they make you late for dinner.  Space here does not permit telling you such client stories.

One of the most successful marketing strategies of all time is called ‘gift with appointment.’ Today, it brings new patients into dentists’ offices, affluent investors to financial advisors’ seminars, new home buyers to developments and resort communities, and is in play in hundreds of fields, helping to create millions of sales appointments every week. To the best of my knowledge, it came from a woman named Estee Lauder. I wonder how many people from how many different fields ignored it for how long, because: “Nothing having to do with selling lipsticks and perfumes could possibly apply to MY business. MY business is different.”

The “WHY PEOPLE FAIL” articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. I’ve arranged a SPECIAL FREE GIFT from Dan for you including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more. For information and to register, click here or follow the link below…

Here –> http://www.GKICFreeGift.com

How can you apply a new idea to your business by thinking about how it’s used in another business that may be unrelated to your business? THINK… differently.

… And stay tuned for my Scuba Diving experiences here at my Blog. I’ll be sure to get some pics up soon too.

Best,

Andrew J. Cass

This past week one of my all-time favorite Information Marketers and a guy I have a tremendous amount of respect for, Eben Pagan, did a huge product launch on how to create your very own “Information Marketing” empire. I don’t think anyone has done it as big as he has in the past 10 years…

The only other modern day Information Marketing Guru I can think of who’s done it almost as big as Eben, is Frank Kern. Last week, I spent two days in San Diego at Frank’s “List Control” event. It was a super event, HIGHLY entertaining, and much of it was about this powerful trend that’s changing the face of business forever – the business of “Information, Education and Advice.”

Here’s a shot below of me and Frank at the after party. I’m not exactly sure why he has a Hawaiin lei around his neck considering we we’re in San Diego, but Frank tends to beat to a different drum. Awesome guy though…

Anyway, this past weekend, Eben Pagan, during his product launch made a few major observations that caught me eye and I really, really want you to understand this, which is why I’m posting them here today. Unfortunately, many are about to be blindsided in the years ahead. Won’t be pretty…

Here’s what he said:

–>  “You cant make money in the past”

–>  “We’re transitioning from a manual labor society to a knowledge society”

–>  “People are paying more for knowledge than ever before”

–>  “University education systems can’t keep up”

–>  “70% of Home Businesses succeed for at least 3 years while only 29% of traditional businesses succeed for at least 3 years”

…This from the guy who did $29 million in revenue “last year,” from home, with 29 Virtual Assistants and NO employees, marketing “Information, Education, Advice and Coaching.”

If you’re reading this right now and saying to yourself: “No way, that’s impossible,” then you’re seriously not digging deep enough for answers and sadly, not “educating” yourself about this massive business trend shift…

People are paying more for information, knowledge and coaching than ever before. Like it or not, THIS is where “we” are headed as a society. Just look at this recent cover from TIME Magazine below…

“You can’t make money in the past”

I see SO MANY people who are are literally “stuck in the past” right now, still hanging on to old, dated, broken business models from the 80′s and 90′s and they’re scratching their heads wondering why their struggling, often times blaming the economy…

They’re missing the message, BIG time.

This is a New Era and you must adjust or you risk becoming extinct…

Best,

Andrew J. Cass

I just got back from New York City, now off to San Diego…

Each quarter in New York City my partners and I host a private Internet Marketing Mastermind Event for about 15 – 20 of our CarbonCopyPRO members. We usually have attendees from all over the world, this time, people from five different countries. One needs to qualify based on sales production to attend.

In a nut shell, they get to Carbon Copy the strategies of the Pro’s in an intimate environment in the Big Apple for two days and then go home and implement. We also help them get “clear” on WHY they do what they do while helping them to define their mission and their message. For those who are accepted, life changes for them…BIG time.

We call it the “10 For 10″ Mastermind Event because the mission is to get at least 10 people to $10k per month online within 90 days. It happens almost every time. Its incredible actually. You ought to learn more about this if you’re not familiar with it…

…Now off to San Diego for the Memorial Day weekend here in the US for Frank Kern’s “List Control” Internet Marketing event and some down time in So Cal with a few of my good friends. If you know Frank Kern, you know this event should be pure entertainment, yet killer info as well, along with the world’s most established Internet Marketers all in one place. Nice. I should have some awesome info next week from the event. Stay tuned…

Anyways, enough about my ridiculously fun travel schedule…    I want to leave you with something here today that is stuck in my head. I read this a few weeks ago and it’s stayed on my mind ever since. In fact, I can’t stop thinking about. It scares me actually…

I think it can have a profound impact on you and your business. Its called “Reverse Evolution” (even sounds scary).

It goes like this…

“Success makes many business sins possible. Recessions reveal them. Arrogance, sloppiness, selling things not well matched with your identity, or, truthfully, not serving your customers well. When you succeed at getting customers to trust you and look to you for certain things, certain values, certain experiences, and you become deviant, “Reverse Evolution” takes hold. Success brings responsibility. Refusal to accept it send success away.”

So “Reverse Evolution” is essentially going backwards due to laziness and neglect.

See why that statement stuck with me? Makes A LOT of sense, yet most will never look at their lack of success this way. Its very revealing… and it can be painful. It scares me because it made me realize how easy it is for anyone to fall into this “trap”…

Reverse Evolution.

The key is to catch it early… real early. It’s like a disease. The earlier the better… or it’ll be deadly.

Read it again. Talk to you later…

Best,

Andrew J. Cass

If there were a different, better, saner, more productive path to business growth (regardless of the economy) by attracting ideal new customers or clients, would you want to take that path?

I figured you’d answer “yes.” Good. Now listen very closely…

Over 15 years ago, a product was released into the market place that has since generated over $30,000,000.00 in sales revenue. Yep, that’s six zeros after the $30… This particular “system” has created more success stories than just about any other in existence so I want you to pay very close attention here…

Here’s just a few:

…The person who got his product line into Wal Mart after being rejected for 3 years, the first time he used the “System.”

…The two people whose companies made the INC 500 LIST of fastest growing companies in 2008 as a result of the “System.”

…The start up franchisor who went from 4 to 140 operating locations in less than 18 months, using the “System.”

…The pet groomer who got on the famous TV Show Dog Whisperer three times, using the “System.”

So what is this infamous “System” ??

“The NEW Magnetic Marketing System For The Emerging NEW Economy”

By Dan Kennedy, recently revised and “re-released” due to the NEW economic climate we’re in.

Details Here –> www.MagneticMarketingNow.com

…And one more BIG success story you may be familiar with right here in the Home Business industry – “Magnetic Sponsoring” created by industry guru, and a personal mentor of mine, Mike Dillard. Now a $20 million+ brand, The Magnetic Sponsoring empire was built on the heals of…you guessed it, the original “Magnetic Marketing” system only five short years ago.

In the following video, you’ll here directly from the “Millionaire Maker” himself, Dan Kennedy on WHY the emerging New Economy is going to demand certain new and superior strategies permanently. You best know what they are or you may be headed down a dangerous path…

And I’m sweetening the deal – I’ll be offering a very special, “never before offered” opportunity to a select few smart Entrepreneurs who decide to invest in this ground breaking “system”…

As one of the Dan Kennedy “Certified Business Advisors” for Glazer-Kennedy Insider’s Circle, I’m authorized to provide a FREE 20-minute telephone consultation for the first ten smart Entrepreneurs who invest in “The NEW Magnetic Marketing System For The Emerging NEW Economy.”

My hourly rate is now $995.00 so this is an extra $331.67 bonus you will receive when you invest in the “system” by the deadline which is next Friday, May 21st at midnight EST time. PLUS, a few other “unannounced” goodies I will throw your way.

After you’ve invested in the the “system“, all you need to do is send an Email to: AndrewJCassSupport@Gmail.com (no emails will be responded to here before that)

One of my assistants will then reach out to you and get you scheduled for your private call with me.

For those of you who know me, you know that much of the reason for my success in the Internet Marketing / Network Marketing industry that allowed me to hit the 7-figure mark so quickly (less then 30 months) is due to the principals taught in both Magnetic Sponsoring by Mike Dillard which then led me down the path to the Magnetic Marketing principals by Dan Kennedy.

You can read my story about how I went from $0 – $1.5 Million+ using these exact same principals you are about to discover. It was recently featured in the Magnetic Sponsoring newsletter read by over 100,000 subscribers worldwide RIGHT HERE.

THIS is a path you will want to go down, if given the chance, and if you’re ready to play at a whole new level. Well… here’s your chance…

Don’t “wait.” Waiting won’t do. Not now. The emerging NEW Economy is going to shake out the weak, those who do NOT know what you are about to find out…

Head over to see the VIDEO right away about the “re-release” of the groundbreaking NEW “Magnetic Marketing System For The Emerging NEW Economy.”

Right Here –> www.MagneticMarketingNow.com

Deadline is Friday May 21st at midnight EST.

Much of what you know will be challenged. Embrace it…

Best,

Andrew J. Cass

I just got back from Dallas, TX this past weekend. I was at the Glazer-Kennedy Insider’s Circle annual Marketing Super Conference. Some of the brightest marketers in the world from ALL types of businesses attend. Over 1000 people in attendance and over 25 countries represented. Impressive.

I’ve included a quick video of Dan Kennedy for you below, the God Father of Direct Response Marketing, discussing the critical, critical, critical importance of always having “Whats Next” thinking in your business and in your life. I think this philosophy is missed by many… often.

Go check it out to see what I mean. It’s only about 2 minutes but if this doesn’t get your wheels turning, you need to check your pulse…

The big boys, and girls, are ALWAYS thinking about “What’s Next,” always making themselves and their processes better and adding more. They’re never, ever “still” I’ve noticed…

MANY will misinterpret this “Whats Next” philosophy. If you’re not sure what I mean by that, ask me here at the blog…

Best,

Andrew J. Cass

I just got back form a quick trip to New York City to check out a movie premiere at the Tribeca Film Festival that one of my good friends and business partner actually produced. An awesome accomplishment to say the least and a really great movie. Its a murder mystery about a 4-year old boy who gets shot during a burglary. The investigation tears apart a small town in upstate New York. I was on the edge of my seat the whole movie, a good sign of a good movie…

Its called “Meskada” and it looks to have huge potential with a few big name actors in it – Rachel Nichols from Star Trek and GI Joe, Nick Stahl, and Meryl Streep’s daughter, to name a few. A group of us are private investors in the film so it was pretty cool to be the first to see the movie and meet all the actors afterward. Keep an eye out for it at the movies and/or on DVD soon.

Check out the trailer here –> http://www.meskada.com

Anyways, on the flight on the way home I was checking out a recent issue of SUCCESS Magazine, the issue that featured The Life And Legacy Of Jim Rohn. If you’re not familiar with Jim Rohn, well, you should be. Even though he passed away earlier this year, his work is still everywhere. He’s been coined America’s Foremost Business Philosopher and there aren’t too many people that have had a positive affect on as many lives as Jim Rohn did. He spoke to 6,000 audiences during his lifetime, personally teaching millions of people the fundamentals of success, both personal and business.

The cornerstone of Jim Rohn’s message was “Change Your Philosophy, Change Your Life.” Big words. I’d thought today I’d leave you with some words of wisdom and some inspiration from someone who has inspired me (and many others) for years now. And someone who can still have a profound impact on your life, if you’re up for it… ?

Jim Rohn’s philosophy was this: “work harder on yourself than you do on your business; your income is directly related to your philosophy, not the economy; and for things to change for you, you must change.”

Here are my two favorites:

“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenges, wish for more wisdom.”

“Success is something you attract by the person you become.”

…Tough, tough words for many to hear. Many will instantly reject these philosophies, and then wonder why things aren’t getting any better in their lives. Odd, to me.

Change Your Philosophy, Change Your Life.

Easy? Nope… Simple? Yep…

I’ll leave you with the exclusive online tribute video of Jim Rohn’s life, now viewed over 100,000 times. I suggest you go check it out now…

Here –> http://tribute.jimrohn.com/lifeandlegacy

How can a shift in your philosophy change your life? Think about it…

Best,

Andrew J. Cass